I had an amazing cup of coffee today. What does this have to do with whisk(e)y? Well, at my wife’s suggestion I checked out their web site and they do a fabulous job of describing their coffee — not in terms of flavor adjectives, but in terms of activities, lifestyles, etc. They basically paint a picture of what activity matches this coffee.
I like this idea a lot, and I am going to try to develop this technique in my whisk(e)y reviews. I might be more successful conveying my impressions using this style. What do you think of the idea of matching whisk(e)y to apparently unrelated things?