Boatload of FAIL — @WoodfordReserve: WTF?

06 Jan

Seriously? Registering proof-of-age to receive tweets from @WoodfordReserve? Seriously? Tweets?!?!?

You don’t have to register to watch TV commercials for alcoholic products. TV is full of beer ads (and last I checked, these advertisers are publicly promoting products that are only accessible at retail to people aged 21 or older). And now, in the US, we have liquor ads, too. Huzzah!

Clearly, drinking underage is bad. Drinking and driving is bad. Blah, blah, blah. Fear of litigation is ruining our society. How about a little personal responsibility? Isn’t the enforcement of drinking laws up to retailers, and in the case of minors, their parents? Do producers really have to protect themselves from the fact that they produce alcohol?

If being in this business is that dangerous, they could always switch to making Kentucky mineral water. After all, they have to have great sources of water to make all that Bourbon. (Oh. Crap! I let the cat out of the bag…@WoodfordReserve makes Bourbon. WHISKEY! Let’s keep this between you and me. DON’T TELL ANYONE!)

On one level, registering for tweets — period — completely misses the point of Twitter. It’s for putting out your message to people who decide to follow you based on what you say. If you put up a wall, why are you on Twitter? It’s about connecting with people you don’t know yet. It’s about establishing, and building, an audience. Want to make @WoodfordReserve’s head explode? What if someone *else* were to re-tweet something they say? Oh, wait — that’s implying they have followers. Good luck with that. Maybe they didn’t miss the boat, after all:


Posted by on 6-January-2011 in Whisky2.0


Tags: ,

2 responses to “Boatload of FAIL — @WoodfordReserve: WTF?

  1. blackwatertown

    6-January-2011 at 14:50

    You’re right, it is a bit odd.

  2. dmaufer

    6-January-2011 at 23:54

    What I thought was odd was the time restriction. Don’t people’s reaction times slow as they get older? They should have said, anyone that replies within an hour will be blocked!


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