About Whisky2.0

The Whisky2.0 blog is about taking what I started in bruichladdichblog.wordpress.com and making it bigger. This means:

• Industry-wide scope (i.e., all whisk(e)y, not just Bruichladdich)
• More content
• More technology

I’m aiming to build a community to share and disseminate information about whisk(e)y. As a relative whisk(e)y neophyte, this is the content I wanted when I was learning about whisk(e)y. I don’t know everything — not even close! — but I like sharing what I know and learn.

IMPORTANT STUFF: I hold myself and any contributor to the Drink Blog Code of Conduct. This badge is my way of reinforcing this association.

This is not optional!

Please read the code and know that I am holding myself to these standards. I go further: My mother told me that if I couldn’t say something nice about someone to not say anything. So if I have to write about an unpleasant topic, I will find a way to build that within a positive narrative. For example, if a whisky suffered from improper storage, I wouldn’t write about how the people who made that mistake were incompetent or stupid. I’d find a way to write about recommendations on how to store whisk(e)y, and give examples of what can happen if you don’t follow the recommendations. In general, I don’t dwell on the negative, but I want to enable people to learn from other people’s mistakes. I would certainly never stoop to pointing fingers at anyone in particular. We’re all only human.

This blog is about more than just the facts: It’s about building an enduring self-sustaining community of whisk(e)y enthusiasts. Whisky2.0 was born 25-November-2008. As of 27-December-2008, Whisky2.0 has a presence on Facebook, too. Slainte!

p.s. Slainte is how to say “cheers” in Gaelic, and it’s pronounced “slahn-cha” (or something very close to that). BTW, please patronize the very cool San Francisco business of the same name.